Kelferd Hor

Kelferd Hor is a dynamic digital innovation leader with a proven track record of driving business growth and transformation. A UK-certified Chartered IT Professional (CITP) specializing in Portfolio, Programme & Project Management and an Australia Certified Professional (CP) in ICT Project Management, he also holds the Certified Generative AI Specialist (CGAI™) certification.

As Vice President in banking, he spearheads Conversational Banking (Chatbot, Live Chat & Generative AI) and Digital Wealth Management solutions. His contributions earned him the Global Retail Banking Innovations Award 2024 for Highly Acclaimed: Excellence in Digital Wealth Management.

Kelferd is also a speaker at Malaysia and Singapore conferences, sharing insights on AI, digital innovation, and marketing technology. He was recognized as a Top Leader in the Marketing Sector 2023 by MarTech Outlook. He holds a Professional MBA (Entrepreneurship) from UTM, where he received the Academic Excellence Award, and is currently pursuing a Doctorate in Business Administration (DBA). Passionate about knowledge sharing and mentoring, Kelferd contributes to the ASEAN Emerging Leaders Program and serves as an Advisory Board Member for eTail Asia 2025.